https://www.techspot.com/news/108655-holographic-ribbon-challenges-magnetic-tape-50-year-longevity.html
Tape making a comeback wouldn’t be a bad thing. It’s cheap and small enough to spot in for bulk storage. Its biggest issue has been retention due to the technology: it can easily become demagnetized, corrupting or losing the data. Music tapes and VHS tapes only had a lifespan of a few years before they would start breaking down, for instance.
